FROMZERO × RESULT LANDSCAPING

Result Landscaping
Growth
Platform

A proposal to turn Calgary's highest-rated landscaping company into the most visible one. A 4.8-star reputation means nothing if half your website is broken.

BUILD TIMELINE10 WEEKS
MODULES07
Result Landscaping Calgary outdoor living spaces
/ 01 PROBLEM

4.8-star reputation. Half the website is dead.

Result Landscaping has what most competitors would kill for. A 4.8-star rating across multiple platforms and customers who rave about Matt's attention to detail. But right now, 9 of your 20 website pages return 404 errors. That includes every snow removal page, your lawn care page, and your Okotoks and De Winton landing pages. Every internal link is broken due to a routing bug. There's a typo in the main navigation visible on every page. Your contact form exists. But there's no automated follow-up, no instant estimate, and no way to know if a lead slipped through the cracks.

Missing Infrastructure

  • 019 of 20 pages return 404 errors. Including lawn care, snow removal, and local area pages.
  • 02Quote form exists but has zero automation. No instant estimates. No auto-follow-up. No CRM. Leads sit in an inbox and get lost.
  • 03Broken URL routing. Every internal link creates recursive nonsensical paths.
  • 04No CMS. Matt needs a developer to fix a typo. That's why broken pages stay broken.
  • 05Zero blog or content strategy. Competitors are ranking for every local search term you should own.
  • 06492 Instagram followers. For a visual business where before-and-after photos are gold.
CRITERIARESULT LANDSCAPINGTAZSCAPESCHINOOK LANDSCAPINGPROJECT LANDSCAPE
GOOGLE RATING4.8 ★4.9 ★5.0 (HOUZZ)4.7 (HOUZZ)
SMART QUOTINGBASIC FORMAUTOMATEDAUTOMATEDAUTOMATED
BLOG / CONTENTNONEYESYES (AWARD-WINNING)YES
WORKING PAGES11 OF 20FULL SITEFULL SITEFULL SITE
SOCIAL PRESENCE492 IGMODERATESTRONGSTRONG
SERVICE RANGEWIDE (10+)BACKYARD/ACREAGEFULL SERVICEDECKS/CUSTOM
SWIPE TO SEE MORE

/ WEBSITE TRANSFORMATION

See the difference. Slide to reveal.

Drag the slider to compare Result Landscaping's current website with what it could look like.

Result Landscaping current website
Result Landscaping redesigned website concept
CURRENT SITE
YOUR NEW SITE

Design concept — your final website will be customized to your brand and goals.

/ MARKET CONTEXT

You built the reputation. They built the websites.

Calgary's landscaping market is fiercely competitive online. The companies winning new clients aren't necessarily doing better work. They're just easier to find. Online quotes, blog content, and polished websites are table stakes now. Result Landscaping has the most powerful asset: a 4.8-star rating built on real craftsmanship. What's missing is the digital presence to match.

Tazscapes Inc.

RATING4.9/5
REVIEWS77
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS2,000
KEY STRENGTH

Online quote system, active blog, strong Houzz presence (5.0 rating). Specializes in backyard and acreage projects with professional digital presence.

Chinook Landscaping

RATING5/5
REVIEWS50
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS3,000
KEY STRENGTH

15+ years in Calgary, award-winning projects, 5.0 on Houzz. Full-service with polished content marketing and strong online booking.

Project Landscape

RATING4.7/5
REVIEWS40
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS2,500
KEY STRENGTH

Specializes in custom decks and features. Professional website with online quoting, active blog, and strong social presence.

BAM! Landscaping

RATING4.5/5
REVIEWS30
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS1,500
KEY STRENGTH

Full-service landscaping with online quote forms, blog content, and an organized digital presence that captures leads 24/7.

KEY INSIGHTS

  • 01Every major Calgary competitor has automated quoting with instant estimates, CRM integration, and follow-up sequences. Result Landscaping's basic contact form can't compete. Leads are quietly slipping through the cracks.
  • 029 broken service pages mean 9 dead keyword opportunities. 'Okotoks landscaping,' 'Calgary snow removal,' and 'Calgary lawn care' all lead to 404 errors.
  • 03Result Landscaping has a 4.8-star rating across platforms but isn't appearing on any 'Best Landscaping Calgary' list. Broken pages and zero content make it invisible to Google.
  • 04Landscaping is the most visual trade online. Before-and-after project photos drive massive engagement. With 492 Instagram followers, Result is leaving leads on the table.
/ 02 THE PLATFORM

Seven systems. One unstoppable landscaping business.

01

Website Rebuild

A site that works as hard as your crew does

A brand-new website with every service page working, mobile-first design, and a CMS Matt can actually update. So broken pages and navigation typos become a thing of the past.

02

Online Quote & Booking

Capture leads while you sleep

Your contact form captures leads. But there's no automation behind it. We upgrade it into a smart system with instant estimates, automatic follow-ups, and CRM tracking so no lead ever gets lost.

03

SEO & Content Engine

Show up when Calgary searches

Local SEO articles, project showcases, and seasonal content that rank on Google. When someone searches 'Calgary deck builders' or 'Okotoks landscaping,' Result shows up first.

04

Review Autopilot

From 4.8 to 4.9 on autopilot

Automatically request reviews after every project, respond to every review across platforms, and push your rating from 4.8 to 4.9. The difference between being found and being forgotten.

05

Content & Social Engine

Your best projects, finally seen

Before-and-after project photos, seasonal tips, and time-lapse transformation videos posted consistently across Instagram and Facebook. Turning 492 followers into thousands of potential clients.

06

Loyalty & Email Engine

Turn one-time projects into recurring clients

Seasonal reminders, maintenance upsells, referral rewards, and a direct line to every past client. So your best customers come back for snow removal, spring cleanup, and their neighbor's deck.

07

Google Business Optimizer

Own the map in your service area

Weekly Google Business posts, seasonal offers, project photos, and Q&A management. When someone in Calgary, Okotoks, or De Winton searches 'landscaping near me,' Result shows up first.

/ 03 WEBSITE REBUILD

9 of 20 pages are dead. We rebuild all of them.

Your current site has a devastating routing bug that breaks every internal link, 9 service pages returning 404 errors, a typo in the main navigation, and no CMS. Matt needs a developer to change anything. We rebuild from scratch: fast-loading, mobile-first, with every service page live and ranking on Google. Lawn care, snow removal, Okotoks, De Winton. All the pages that should be bringing in leads, finally working.

BROKEN PAGES FIXED9 → 0
MOBILE READY100%
CMS INCLUDEDYES
REBUILT
All Service Pages Live

Landscaping, concrete, decks, fences, pergolas, artificial turf, snow removal, lawn care. Every service with its own page, optimized for search.

REBUILT
Local Area Landing Pages

Dedicated pages for Calgary, Okotoks, and De Winton. When someone searches 'Okotoks landscaping,' you show up instead of a 404.

BUILT-IN
Seasonal Content Management

Christmas lights page shows in November, snow removal in October, spring cleanup in March. Automatic seasonal rotations, not stale pages.

BUILT-IN
Easy-to-Update CMS

Matt can update text, photos, and service pages without calling a developer. No more typos living on the site for months.

/ 04 ONLINE QUOTE & BOOKING

You capture leads. But you're losing them after.

Your contact form works. Someone fills it out. It lands in an inbox. Then what? No instant confirmation. No automated follow-up if Matt's busy on a job site. No way to track which leads turned into customers and which went cold. Meanwhile, competitors like Tazscapes send instant estimates and automated follow-ups. We upgrade your existing form into a smart quoting system. Instant confirmations. Project-specific follow-ups. A pipeline that tracks every lead from first contact to signed contract.

STEP 01
VISITOR PICKS THEIR SERVICE

Landscaping, deck, fence, snow removal, artificial turf. They select their project type and describe what they need.

STEP 02
FILLS IN PROJECT DETAILS

Yard size, photos, timeline, budget range. Everything Matt needs to give an accurate estimate, captured automatically.

STEP 03
GETS INSTANT CONFIRMATION

Automatic email confirms their request, sets expectations for response time, and shares relevant project examples.

STEP 04
MATT GETS A QUALIFIED LEAD

Full project brief delivered to Matt's phone with all details organized and ready to quote. No phone tag needed.

RESULT
ZERO LEADS LOST.

Every inquiry is confirmed, tracked, and followed up automatically. Matt sees a clean pipeline instead of digging through emails wondering who he forgot to call back.

AVAILABLE24/7
RESPONSEINSTANT
FOLLOW-UPAUTOMATED
LEAD DATAYOURS
/ 05 SEO & CONTENT ENGINE

Zero content. Zero organic traffic.

Result Landscaping has no blog, no project showcases, and no SEO content. Meanwhile, competitors like Tazscapes and Chinook Landscaping publish regularly and rank for every local search term that matters. 'Calgary landscaping ideas,' 'best time to lay sod in Calgary,' 'artificial grass Calgary cost.' These are all searches your future customers are making, and you're invisible. We create a content engine that publishes monthly articles, showcases your projects, and targets the exact local search terms that drive landscaping leads.

STEP 01
KEYWORD RESEARCH

We identify the exact terms your Calgary customers are searching. Deck builders, snow removal, artificial turf, landscaping near me.

STEP 02
MONTHLY ARTICLES PUBLISHED

SEO-optimized articles targeting local searches: 'Calgary landscaping ideas,' 'deck building permit requirements,' 'Okotoks landscaping companies.'

STEP 03
PROJECT SHOWCASES

Before-and-after project pages with descriptions, materials used, and location. Each one a keyword-rich page Google indexes.

STEP 04
LOCAL LANDING PAGES

Dedicated pages for Calgary, Okotoks, and De Winton that rank for '[city] + landscaping' searches.

RESULT
PAGE 1 FOR LOCAL SEARCHES.

Every article, every project showcase, every landing page compounds over time. Building an organic lead pipeline that grows without ad spend.

ARTICLESMONTHLY
PROJECT SHOWCASESONGOING
LOCAL PAGES3 CITIES
TARGETPAGE 1
/ 06 REVIEW AUTOPILOT

4.8 stars is incredible. 4.9 dominates the map.

You already have a 4.8-star rating across Google, Houzz, and TrustedPros. That's real proof built on real craftsmanship. But Tazscapes has a 4.9 and Chinook has a 5.0. In local search, that fraction of a star determines who shows up in the top 3 map results. We set up automatic review requests after every completed project and respond to every single review. Positive or negative. So Google sees an active, responsive business that deserves top placement.

CURRENT RATING4.8 ★
PLATFORMSGOOGLE, HOUZZ, TRUSTEDPROS
12-MONTH TARGET4.9 ★
REVIEW RESPONSEEVERY SINGLE ONE
/ 07 CONTENT & SOCIAL ENGINE

492 followers. For the most visual trade there is.

Landscaping is before-and-after gold. A bare backyard transformed into an outdoor living space. A cracked driveway replaced with stamped concrete. A fence build from start to finish. This is the content that goes viral on Instagram and TikTok. You have 114 posts with 492 followers. Your competitors with half the portfolio have double the following. We create a consistent content schedule with project showcases, transformation reels, and seasonal content that turns your work into your best marketing tool.

STEP 01
PROJECT PHOTO SHOOTS

Before-and-after photos of every completed project. Decks, fences, landscapes, concrete, artificial turf. Your portfolio becomes your content library.

STEP 02
WEEKLY SOCIAL POSTS

Consistent posting across Instagram and Facebook. Project reveals, seasonal tips, behind-the-scenes crew content.

STEP 03
TRANSFORMATION REELS

Short-form video content showing bare yard to finished project. The kind of content that drives shares and saves.

STEP 04
SEASONAL CAMPAIGNS

Spring cleanup promotions, Christmas lights showcases, snow removal reminders. Timed to when customers are searching.

RESULT
FROM 492 TO 5,000+ FOLLOWERS.

Consistent, high-quality content turns your project portfolio into a social media presence that generates leads on its own.

POSTSWEEKLY
REELSBI-WEEKLY
PLATFORMSIG + FB
12-MONTH TARGET5,000+
/ 08 LOYALTY & EMAIL ENGINE

Years of happy clients. No way to reach any of them.

Matt has built a business on repeat customers and referrals. But there's no system to make that happen consistently. No email list. No seasonal reminders. No referral program. When October hits and it's time for snow removal signups, you're relying on customers to remember you. We build an email and SMS system that captures every client, sends seasonal service reminders automatically, and rewards referrals. Turning one-time landscaping projects into lifetime maintenance clients.

SEASONAL REMINDERSAUTOMATED
REFERRAL REWARDSBUILT-IN
MAINTENANCE UPSELLSSPRING + FALL
EMAIL LIST GROWTHFROM DAY 1
/ 09 GOOGLE BUSINESS OPTIMIZER

Show up on the map. Every time they search.

When a homeowner opens Google Maps and types 'landscaping near me,' the businesses that show up first are the ones actively managing their Google Business profile. Right now, Result Landscaping's profile exists but isn't being leveraged. We post weekly updates, add project photos, respond to Q&A, run seasonal offers, and keep everything optimized. So you show up in the top 3 map results across Calgary, Okotoks, and De Winton.

WEEKLY POSTSEVERY WEEK
PROJECT PHOTOSONGOING
Q&A MANAGEMENTMONITORED
SEASONAL OFFERSAUTOMATED
/ 10 WHAT YOU OWN

Your platform. Not rented. Owned.

SYSTEMWHAT IT DOESWHY IT MATTERS
WEBSITEFast, modern, every page workingNo more 404 errors, no more broken links. A site that actually converts visitors into quote requests.
QUOTE SYSTEMOnline quotes captured 24/7After-hours leads stop going to competitors. Every inquiry is captured and followed up automatically.
CLIENT DATABASEEmails, project history, preferencesYears of happy clients finally in a system you own. Ready for seasonal campaigns and referral programs.
CONTENT LIBRARYArticles, project photos, social postsA growing library of content that compounds in search value and drives organic leads year after year.
AUTOMATIONReviews, emails, reminders, follow-upsSystems that run without you. So Matt can focus on the projects, not the marketing.
/ 11 TIMELINE

Live in 10 weeks.

PHASE 01
RESEARCH & STRATEGY
PHASE 02
WEBSITE DESIGN & BUILD
PHASE 03
QUOTE SYSTEM & AUTOMATIONS
PHASE 04
CONTENT & SEO LAUNCH
PHASE 05
GO LIVE & OPTIMIZATION
/ 12 OUTCOMES

12 months. Real results.

4.9GOOGLE RATING TARGET
20 → 20ALL PAGES WORKING
24/7QUOTE CAPTURE
5,000+INSTAGRAM FOLLOWERS
PAGE 1LOCAL SEARCH RANKING
/ 12-MONTH GOALS

The roadmap. Quarter by quarter.

Q1

FOUNDATION

  • 01New website live with all 20 pages working. Zero 404 errors.
  • 02Online quote system capturing leads 24/7 with automated follow-up.
  • 03All 7 systems built and deployed.
  • 04Email/SMS list collection begins from every quote request and project completion.
Q2

TRACTION

  • 01Review rating climbing toward 4.9 with automated review requests after every project.
  • 02Weekly content schedule running. Project showcases, seasonal tips, transformation reels.
  • 03Instagram growing past 1,500 followers with consistent before-and-after content.
  • 04First SEO articles ranking for local search terms like 'Calgary deck builders.'
Q3

ACCELERATION

  • 01Content ranking page 1 for 'Calgary landscaping' and 'Okotoks landscaping' searches.
  • 02Instagram past 3,000 followers with viral transformation content.
  • 03Seasonal campaign for snow removal signups generating pre-season bookings.
  • 04Email list past 500 subscribers. Fall cleanup and snow removal promos driving repeat business.
Q4

DOMINANCE

  • 01Google rating at 4.9. Appearing in top 3 map results for Calgary landscaping.
  • 02Instagram approaching 5,000 followers.
  • 03Christmas lights booking system driving seasonal revenue spike.
  • 04Result Landscaping appearing on 'Best Landscaping Calgary' lists for the first time.
/ 13 COST COMPARISON

What this costs everywhere else.

You could hire a marketing person, a web developer, and manage a handful of tools yourself. Or you could get everything built, integrated, and managed for a fraction of the cost. Focus on what you do best: building outdoor spaces.

HIRE IN-HOUSEMARKETING AGENCYDIY TOOLSFROMZERO
YEAR 1 COST$120,000–$180,000$48,000–$84,000$12,000–$24,000$22,000
MONTHLY ONGOING$10,000–$15,000$4,000–$7,000$1,000–$2,000$1,000
MODULES COVEREDAll 7 (if fully staffed)3–4 (multiple vendors)7 (disconnected tools)All 7 (integrated)
TIME TO LAUNCH3–6 months (after hiring)4–8 monthsImmediate (but fragmented)10 weeks
EVERYTHING INTEGRATEDDepends on teamNo (multiple vendors)No (duct-taped together)Yes — one platform
YOUR TIMEManage 2+ employeesManage 2–3 agenciesManage 8+ tools yourselfReview dashboards
SWIPE TO SEE MORE
VS. IN-HOUSE TEAMSAVE $98K+Year 1 savings vs. hiring marketing + web dev
VS. MARKETING AGENCYSAVE $26K+Year 1 savings vs. multi-vendor agency setup
VS. DIY TOOLSSIMILAR COSTBut fully integrated + managed. Matt doesn't lift a finger.
/ 14 INVESTMENT

One retainer. Everything included.

PLATFORM BUILD

$10K

Website rebuild, quote system, all 7 systems built & deployed

MONTHLY RETAINER

$1,000

Ongoing content, SEO, review management, social & support

YEAR 1 TOTAL

$22K

Everything built, hosted, managed & optimized

* Includes all hosting, software, and operational costs. No hidden fees. You own everything we build.

/ FAQ

COMMON QUESTIONS.

Ready to turn that 4.8-star reputation into the busiest crew in Calgary?