FROMZERO × GALAXIE DINER

Galaxie Diner
Growth
Platform

A proposal to turn Calgary's favorite 30-year breakfast institution into a modern, revenue-generating machine — without losing the retro soul that made it legendary.

BUILD TIMELINE10 WEEKS
MODULES07
Galaxie Diner retro breakfast restaurant
/ 01 PROBLEM

30 years of lineups. Zero digital infrastructure.

Galaxie Diner has been Calgary's go-to breakfast spot since 1996 — 3,411 Google reviews, lines out the door, and a loyal following that spans generations. But OEB started 15 years after you and now operates in 9 cities. The difference isn't the food. It's the systems. Your menu is a PDF. Your contact page is broken. You have no online ordering, no email list, no loyalty program, and no way to reach the thousands of customers who already love you.

Missing Infrastructure

  • 01No online ordering — leaving money on the table every single day.
  • 02Menu is a PDF — invisible to Google. Nobody finds your eggs benedict by searching.
  • 03No email or SMS list — 30 years of loyal customers with no way to reach them.
  • 04No loyalty program — regulars who come 3x/week get nothing in return.
  • 053,016 Instagram followers after 30 years — OEB has 10x that.
  • 06No catering page — a Calgary institution with zero corporate breakfast revenue.
CRITERIAGALAXIE DINEROEB BREAKFASTBLUE STAR
YEARS IN BUSINESS30 YEARS15 YEARS12 YEARS
GOOGLE REVIEWS3,411805+/LOC500+
ONLINE ORDERINGNONEYESYES
LOCATIONS19+ CITIES1
LOYALTY PROGRAMNONEYESNO
EMAIL LISTNONEYESYES
SWIPE TO SEE MORE
/ MARKET CONTEXT

You built the brand. They built the systems.

Calgary's breakfast scene is more competitive than ever. The restaurants winning aren't necessarily better — they're just better connected. Online ordering, loyalty programs, content marketing — these are table stakes now. Galaxie has the most powerful asset of all: 30 years of love. What's missing is the infrastructure to monetize it.

OEB Breakfast Co.

RATING4.5/5
REVIEWS805
ONLINE ORDERINGYES
LOYALTY PROGRAMYES
SOCIAL FOLLOWERS32,000
KEY STRENGTH

Started as a single Calgary spot, now 9+ cities. Full digital stack — online ordering, email marketing, loyalty, professional content. The playbook Galaxie should have had.

Blue Star Diner

RATING4.4/5
REVIEWS500
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS8,500
KEY STRENGTH

Strong local brand with online ordering and active social presence. Modern website with full menu integration.

Monki Bistro

RATING4.3/5
REVIEWS400
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS6,200
KEY STRENGTH

Two locations with online ordering. Strong brunch positioning and active Instagram content strategy.

CHIX Eggshop

RATING4.5/5
REVIEWS300
ONLINE ORDERINGYES
LOYALTY PROGRAMNO
SOCIAL FOLLOWERS5,100
KEY STRENGTH

Rising fast with trendy positioning and strong social-first marketing. Punching above its weight with short-form video content.

KEY INSIGHTS

  • 01OEB started 15 years after Galaxie and scaled to 9 cities — the difference is digital infrastructure, not food quality.
  • 02Every major competitor has online ordering. Galaxie is the only holdout — losing an estimated 15–20% in potential pickup/delivery revenue.
  • 03With 3,411 Google reviews, Galaxie has more social proof than any competitor — but a 4.7 that could be 4.9 with active review management.
  • 043,016 Instagram followers after 30 years is a content problem, not a brand problem. The open kitchen is a goldmine for short-form video.
/ 02 THE PLATFORM

Seven systems. One legendary diner.

01

Website Rebuild

Modern site, retro soul

A brand-new website with a searchable online menu, mobile-first design, and real SEO — so when someone Googles 'best breakfast Calgary,' Galaxie shows up first.

02

Online Ordering System

Keep 100% of your revenue

Direct pickup and delivery ordering through your own website — no UberEats, no DoorDash, no 30% commission. Your orders, your customers, your data.

03

Loyalty & Email Engine

Turn regulars into ambassadors

Digital stamp cards, birthday promos, and weekly specials — finally a way to reward the regulars who've been coming for decades and bring them back even more.

04

Review Autopilot

From 4.7 to 4.9 on autopilot

Automatically request reviews from happy customers, auto-respond to every review, and push your rating from 4.7 to 4.9 — the difference between #53 and top 10 on TripAdvisor.

05

Content Machine

30 years of stories, finally told

Weekly Reels and TikToks from your open kitchen, a '30 Years of Breakfast' story series, and local SEO articles that put Galaxie at the top of every 'best breakfast' search.

06

Google Business Optimizer

Own your Maps listing

Weekly Google Business posts, menu updates, special offers, and Q&A management — so Galaxie shows up first every time someone searches 'breakfast near me.'

07

Catering & Events

A whole new revenue stream

Corporate breakfast packages, private event bookings, and catering menus — an entire revenue channel that doesn't even have a page on your website yet.

/ 03 WEBSITE REBUILD

A website worthy of a 30-year legacy. Not a 4-page brochure.

Your current site has 4 pages, a PDF menu, and a broken contact page. We rebuild it from scratch — fast-loading, mobile-first, with a searchable menu that Google can actually index. Every dish, every special, every story becomes findable. When someone searches 'eggs benedict Calgary' or 'best hashbrowns near me,' Galaxie shows up.

LOAD TIME< 1SEC
MOBILE READY100%
SEO BUILT-INYES
BUILT-IN
Searchable Online Menu

Every dish with photos, descriptions, and prices — indexed by Google and filterable by dietary needs.

BUILT-IN
Online Ordering Integration

Direct pickup and delivery ordering built right into the site — no third-party app commissions.

BUILT-IN
Story Pages

'30 Years of Breakfast' — the history, the recipes, the regulars. Content that ranks AND builds emotional connection.

BUILT-IN
Reservation & Contact

Working contact forms, Google Maps integration, and wait-time info — because a broken contact page loses customers.

/ 04 ONLINE ORDERING

Stop giving 30% to delivery apps. Keep every dollar.

Every order through UberEats or DoorDash costs you 25–30% in commission. On a $50 order, that's $15 gone. Your own ordering system means pickup and delivery orders go directly to your kitchen — no middleman, no commission, no losing customer data to a third party. You own the relationship and the revenue.

STEP 01
CUSTOMER VISITS YOUR SITE

Mobile-optimized ordering page with your full menu, photos, and real-time availability.

STEP 02
PLACES ORDER DIRECTLY

Pickup or delivery — customer selects items, customizes, and pays securely through your site.

STEP 03
ORDER HITS YOUR KITCHEN

Real-time order notifications with estimated prep times. Integrates with your existing workflow.

STEP 04
CUSTOMER DATA IS YOURS

Every order captures email and preferences — feeding your loyalty program and email list automatically.

RESULT
100% REVENUE. 100% OWNERSHIP.

No commissions, no data loss, no dependency on third-party platforms that can change terms overnight.

COMMISSION SAVED30%
ORDER TYPESPICKUP + DELIVERY
PAYMENTSECURE
CUSTOMER DATAYOURS
/ 05 LOYALTY & EMAIL ENGINE

30 years of regulars. Zero way to reach them.

Your most loyal customers come 3x a week and have for years. But you have no email list, no SMS list, and no loyalty program. That means no birthday promos, no 'bring a friend' campaigns, no weekly specials blasts. We build a digital loyalty system that rewards repeat visits and an email/SMS engine that lets you reach your entire customer base with one click.

DIGITAL STAMP CARDSBUY 9, GET 1 FREE
BIRTHDAY PROMOSAUTOMATED
WEEKLY SPECIALSEMAIL + SMS
EMAIL LIST GROWTHFROM DAY 1
/ 06 REVIEW AUTOPILOT

3,411 reviews is incredible. 4.9 is the goal.

You already have more Google reviews than any competitor in Calgary's breakfast scene. But you're sitting at 4.7 with thousands of reviews going unanswered. We set up automatic review requests after every visit and AI-powered responses to every single review — positive or negative. The goal: push from 4.7 to 4.9, climb from #53 to top 10 on TripAdvisor, and make every reviewer feel heard.

CURRENT REVIEWS3,411
CURRENT RATING4.7 ★
12-MONTH TARGET4.9 ★
RESPONSE TIME< 2 HOURS
/ 07 CONTENT MACHINE

The open kitchen is a goldmine. Let's film it.

You have 30 years of stories, an open kitchen that's pure content gold, and a brand that people are emotionally attached to. But you have 3,016 Instagram followers and zero TikTok presence. We create weekly short-form videos (morning rush time-lapses, hashbrown close-ups, regular customer features), write local SEO articles, and run a '30 Years of Breakfast' series that turns nostalgia into reach.

STEP 01
WEEKLY VIDEO SHOOT

Short-form content from the open kitchen — food prep, morning rush, behind the scenes. Pure diner magic.

STEP 02
POSTED EVERYWHERE

Instagram Reels, TikTok, Facebook — same content, all platforms, consistent schedule.

STEP 03
SEO ARTICLES PUBLISHED

Monthly articles targeting local searches: 'best breakfast Calgary,' 'brunch spots Beltline,' 'classic diners Alberta.'

STEP 04
30 YEARS SERIES

Storytelling content about Galaxie's history, regulars, and recipes — the content nobody else can create.

RESULT
FROM 3K TO 30K FOLLOWERS.

Consistent content turns 30 years of brand equity into a social media presence that matches the real-world reputation.

REELS/TIKTOKSWEEKLY
SEO ARTICLESMONTHLY
INSTAGRAM TARGET30K
STORY SERIES30 YEARS
/ 08 GOOGLE BUSINESS OPTIMIZER

Show up in Maps. Every single time.

When someone in Calgary opens Google Maps and types 'breakfast near me,' the top results are the businesses that actively manage their Google Business profile. We post weekly updates, keep your menu current, respond to Q&A, add seasonal offers, and ensure your listing is fully optimized. Fresh content means higher ranking means more walk-ins.

WEEKLY POSTSEVERY WEEK
MENU UPDATESREAL-TIME
Q&A MANAGEMENTMONITORED
SEASONAL OFFERSAUTOMATED
/ 09 CATERING & EVENTS

A revenue stream hiding in plain sight. Let's build it.

Galaxie Diner is a 30-year Calgary institution — and you don't have a catering page. Corporate breakfasts, team events, private bookings, holiday parties — this is revenue that's walking past you because there's nowhere to find it. We build a complete catering section with packages, pricing, an inquiry form, and automated follow-up that turns one corporate order into a recurring client.

CORPORATE BREAKFAST

Pre-built packages for office meetings, team events, and working breakfasts — easy ordering, reliable delivery.

PRIVATE EVENTS

Birthday brunches, anniversary breakfasts, group bookings — with a simple inquiry and booking flow.

HOLIDAY CATERING

Christmas brunch, Mother's Day packages, long weekend specials — seasonal menus that drive repeat corporate orders.

AUTOMATED FOLLOW-UP

Every catering inquiry gets an automatic response, quote, and follow-up sequence — no leads fall through the cracks.

/ 10 WHAT YOU OWN

Your platform. Not rented — owned.

SYSTEMWHAT IT DOESWHY IT MATTERS
WEBSITEFast, modern, ranks on GoogleNo more PDF menus and broken contact pages — a site that actually brings in customers.
ORDERING SYSTEMDirect orders, zero commissionsEvery dollar from pickup and delivery stays in your pocket, not UberEats'.
CUSTOMER DATABASEEmails, preferences, order history30 years of customer loyalty finally captured in a system you own.
CONTENT LIBRARYVideos, articles, social postsA growing library of content that compounds in search value over time.
AUTOMATIONReviews, emails, follow-upsSystems that run without you — so you can focus on the kitchen.
/ 11 TIMELINE

Live in 10 weeks.

PHASE 01
RESEARCH & STRATEGY
PHASE 02
WEBSITE DESIGN & BUILD
PHASE 03
ORDERING & LOYALTY SETUP
PHASE 04
CONTENT & SEO LAUNCH
PHASE 05
GO LIVE & OPTIMIZATION
/ 12 OUTCOMES

12 months. Real results.

4.9GOOGLE RATING TARGET
30KINSTAGRAM FOLLOWERS
100%DELIVERY REVENUE KEPT
TOP 10TRIPADVISOR RANKING
$0APP COMMISSIONS PAID
/ 12-MONTH GOALS

The roadmap. Quarter by quarter.

Q1

FOUNDATION

  • 01New website live with searchable menu and online ordering
  • 02All 7 systems built and deployed
  • 03Loyalty program launched — digital stamp cards active
  • 04Email/SMS list collection begins from day one
Q2

TRACTION

  • 01Online ordering generating consistent pickup/delivery revenue
  • 02Review rating climbing — target 4.8 by end of Q2
  • 03Weekly content schedule running — Reels, TikTok, SEO articles
  • 04Instagram growing past 5,000 followers
Q3

ACCELERATION

  • 01First corporate catering clients secured and reordering
  • 02Content ranking page 1 for 'best breakfast Calgary' searches
  • 03Instagram past 15,000 followers with viral diner content
  • 04Email list past 2,000 subscribers — weekly specials driving repeat visits
Q4

DOMINANCE

  • 01Google rating at 4.9 — top 10 TripAdvisor ranking achieved
  • 02Instagram approaching 30,000 followers
  • 03Catering revenue established as consistent monthly income stream
  • 04Full pipeline optimization — evaluate second location readiness
/ 13 COST COMPARISON

What this costs everywhere else.

You could hire a marketing manager, a social media person, and a web developer. You could juggle a dozen SaaS subscriptions. Or you could get everything integrated and managed for a fraction of the cost.

HIRE IN-HOUSEMARKETING AGENCYDIY TOOLSFROMZERO
YEAR 1 COST$180,000–$250,000$72,000–$120,000$18,000–$36,000$34,000
MONTHLY ONGOING$15,000–$21,000$6,000–$10,000$1,500–$3,000$2,000
MODULES COVEREDAll 7 (if fully staffed)3–4 (need multiple vendors)7 (disconnected tools)All 7 (integrated)
TIME TO LAUNCH3–6 months (after hiring)4–8 monthsImmediate (but fragmented)10 weeks
EVERYTHING INTEGRATEDDepends on teamNo (multiple vendors)No (duct-taped together)Yes — one platform
YOUR TIMEManage 3+ employeesManage 2–3 agenciesManage 10+ tools yourselfReview dashboards
SWIPE TO SEE MORE
VS. IN-HOUSE TEAMSAVE $146K+Year 1 savings vs. hiring marketing + social + web dev
VS. MARKETING AGENCYSAVE $38K+Year 1 savings vs. multi-vendor agency setup
VS. DIY TOOLSSIMILAR COSTBut fully integrated + managed — you don't lift a finger
/ 14 INVESTMENT

One retainer. Everything included.

PLATFORM BUILD

$10K

Website, ordering, loyalty, all 7 systems built & deployed

MONTHLY RETAINER

$2,000

Ongoing content, SEO, review management, social & support

YEAR 1 TOTAL

$34K

Everything built, hosted, managed & optimized

* Includes all hosting, software, and operational costs. No hidden fees. You own everything we build.

/ FAQ

COMMON QUESTIONS.

Ready to give Galaxie the systems it deserves?